Simon & Garfunkel.
Lamb & mint jelly.
Suburban kitchens & wooden signs that read “𝑔𝒶𝓉𝒽𝑒𝓇 ”
Bud Light & The NFL.
AD: Nik Reed | CD: Brandon Henderson & John Parker
PHILLY PHILLY
Philadelphia was a Miller Light city. Then, one bet changed everything.
PHILLY PHILLY CASE STUDY
BUD KNIGHT x THE BALTIMORE RAVENS
First, we had Bud Knight declare for the 2018 NFL draft.
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Then, The Ravens made him an offer.
Then, we made a documentary (shot during a live Ravens training camp).
BROWNS VICTORY FRIDGE
The Cleveland Browns began the 2018 NFL season on a record streak. They hadn’t won a game in over 2 years. Bud Light’s PR agency came to us with an idea to give them a little extra motivation to win: fridges full of free beer that only opened when The Browns won. We helped them launch the idea over social, and made sure the Bud Knight was there the night they were most likely to win. Then they won, and we helped them announce that too.
The next year, on the anniversary of the Browns breaking their losing streak, we helped launch a Victory Fridge appliance store selling different sizes of commemorative fridges with a promotional spot featuring Cleveland superfan and WWE superstar The Miz.
SOCIAL
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Fridge ✅. @TheBudKnight ✅. Bud Light ✅. We’re all set for the @Browns Victory Fridge chains to drop in Cleveland. pic.twitter.com/OD1tJ2E5IH
— Bud Light (@budlight) September 21, 2018
Cleveland, the @Browns won. The fridges are open. Go celebrate with a Bud Light. You’ve earned it. pic.twitter.com/RvjJ0WvpyO
— Bud Light (@budlight) September 21, 2018
THE MIZ FOR BL & BROWN’S :30
THE BUD KNIGHT TOUR
After he retired from football, we took the Bud Knight on a tour of NFL games around the country throughout the season.
Here are some highlights:
We also made shirts to commemorate Bud Knight’s pigskin pilgrimage:
SUPER BOWL OOH
The 2018 Super Bowl was in Atlanta and Bud Light had space on a building just outside the stadium. We knew just the guy for the job.
BUD LIGHT KITTENS (KOOZIE/MITTENS)
We came up with an invention to keep beer drinkers’ hands warm during cold games and then Bud Light made them real. Introducing: Kittens™
VICTORY BEER
After Philly Philly, Bud Light wanted to keep the Super Bowl celebratory magic going. So, we created a campaign spanning over the playoffs promising to deliver victory beer to the next winner of the Super Bowl. We came through on our promise, even though that winner was The Patriots.