Doordash asked us to make a pre roll film for The Tribeca Film Festival celebrating some of their top New York merchants.
So we decided to breathe New York life into everyone’s favorite concession stand classic “Let’s All Go to the Lobby.”
We made miniature sets of New York streets, complete with replicas of our partner restaurant store fronts and then layered 2D animations of their most famous menu items on top of them.
Then, we created a literal lobby with a custom concession stand at Tribeca where folks were served food food from all the featured merchants.
AD: Derek Smith | CD: Danielle Delph & Stacey Smith
LET’S ALL GO TO THE LOBBY :60 PRE-ROLL
Studio: House Special
THE LOBBY - ACTIVATION
